Free tools
Conversion rate calculator
Track the share of qualified opportunities that turn into sales.
No signupLocal calculations, no data sent
Formula
conversion rate = won deals ÷ qualified opportunities × 100
Example
9 won deals ÷ 45 opportunities = 20%.
Assumptions and limits
Count truly qualified opportunities over the same period as the won deals.
Frequently asked questions
What is a “good” conversion rate?
It depends heavily on the industry, deal size and qualification quality. Compare against your own previous periods.